Epson
Epson is a Japanese electronics company known for high quality inks. They produce printers, inks, and other printing accessories. From first-hand experience, the brand has a lack of user empathy that creates a frustrating printing process from the packaging of their products to the printing experience.
Through extensive user and market research, I was able to rebrand Epson as irresistible to both the left (analytical and logical) and right brained (emotional) side of their clientele. They balance both the precision and science with the human portion of the brand. With this in mind, I was able to create a streamlined user experience and interface via mobile, connected to Epson packaging and printers. This project includes user experience research, user interface design, and packaging design.
Epson
Epson is a Japanese electronics company known for high quality inks. They produce printers, inks, and other printing accessories. From first-hand experience, the brand has a lack of user empathy that creates a frustrating printing process from the packaging of their products to the printing experience.
Through extensive user and market research, I was able to rebrand Epson as irresistible to both the left (analytical and logical) and right brained (emotional) side of their clientele. They balance both the precision and science with the human portion of the brand. With this in mind, I was able to create a streamlined user experience and interface via mobile, connected to Epson packaging and printers. This project includes user experience research, user interface design, and packaging design.
Ink cartridges
Paper sample booklet and scanning
Product supplies
