Ace Reserve
Ace Hotel is a chain of boutique hotels known for remodeling old buildings. Each Ace Location can vary in look and feel, inspired by the city that each hotel is in. Ace Reserve is a hypothetical extension of the hotel, offering guests with unisex personal care items for every moment of their stay from preparing, exploring, to relaxing. The sub brand will be able to meet the needs for an extended personal care line that furthers the care this detail-oriented hotel puts into bringing guests the comfort of home during their stay.
Each location of Ace Hotel is distinctly different, but what the hotels have in common are a modernized industrial look and feel since many of the hotels used to be former factories. The sub brand will provide uniformity of a personal care line that will be easily recognizable throughout different locations. Looking at the primary logo, I combined the hotel logo along with the stencil typefaces used in signage to create the logo for Ace Reserve. I wanted to extend this feeling through form language, material choices, visual identity, and art direction.
Ace Reserve
Ace Hotel is a chain of boutique hotels known for remodeling old buildings. Each Ace Location can vary in look and feel, inspired by the city that each hotel is in. Ace Reserve is a hypothetical extension of the hotel, offering guests with unisex personal care items for every moment of their stay from preparing, exploring, to relaxing. The sub brand will be able to meet the needs for an extended personal care line that furthers the care this detail-oriented hotel puts into bringing guests the comfort of home during their stay.
Each location of Ace Hotel is distinctly different, but what the hotels have in common are a modernized industrial look and feel since many of the hotels used to be former factories. The sub brand will provide uniformity of a personal care line that will be easily recognizable throughout different locations. Looking at the primary logo, I combined the hotel logo along with the stencil typefaces used in signage to create the logo for Ace Reserve. I wanted to extend this feeling through form language, material choices, visual identity, and art direction.