7-Eleven is an iconic convenience store but it has lost traction in the US and is mostly known for unhealthy snack foods. Everyday 07 is a repositioning and extension of the 7-select line, which is 7-Eleven’s food line. Looking to 7-Eleven in Japan, the change of name speaks to the repositioning of Everyday 07 becoming a ritualistic and convenient go to brand for the US market.
Inspired by the target audience of young professionals, the line speaks to a health conscious person and is created with ease of usage both with location and packaging in mind. Everyday 07 is able to provide accessibility to fresh and healthy food for those who have a busy lifestyle or neighborhoods where it is a food desert. The visual identity speaks to the transparency of natural and healthy ingredients that goes into Everyday 07 products. This is shown in through product design, consumer packaging, digital kiosk, and mobile extension.
Product form and usage development.
Ad campaign for Everyday 07 brand refresh.
Instore display of endcap and fridge.
Everyday 07 kiosk that can be controlled via mobile for food and snack pick up.
Everyday 07
7-Eleven is an iconic convenience store but it has lost traction in the US and is mostly known for unhealthy snack foods. Everyday 07 is a repositioning and extension of the 7-select line, which is 7-Eleven’s food line. Looking to 7-Eleven in Japan, the change of name speaks to the repositioning of Everyday 07 becoming a ritualistic and convenient go to brand for the US market.
Inspired by the target audience of young professionals, the line speaks to a health conscious person and is created with ease of usage both with location and packaging in mind. Everyday 07 is able to provide accessibility to fresh and healthy food for those who have a busy lifestyle or neighborhoods where it is a food desert. The visual identity speaks to the transparency of natural and healthy ingredients that goes into Everyday 07 products. This is shown in through product design, consumer packaging, digital kiosk, and mobile extension.
Product form and usage development.
Ad campaign for brand refresh
Instore display of endcap and fridge.
Kiosk controlled via mobile for food pick up.
